Safety Can Be a Selling for Consumers

Adams, John
October 2006
Bank Technology News;Oct2006, Vol. 19 Issue 10, p20
Trade Publication
The article focuses on the study conducted by the Chief Marketing Officers Council, a nonprofit organization, on the importance of including data security in marketing and advertising in the U.S. The study disclosed that users are amenable for the inclusion of security bars in marketing and advertising crusades to dissolve stealing and mistaken loss of products. Results revealed that about 60 percent of marketing sections do not include security in their marketing plans.


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