TITLE

Nike's Marketing Blitz

PUB. DATE
August 2006
SOURCE
SGB;Aug2006, Vol. 39 Issue 8, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on a partnership between sporting goods maker Nike and Apple Computers Inc. In 2006, Nike and Apple launched their Nike + iPod clothing line, which combines the iPod digital player software with iPod compatible Nike sporting goods and clothing. A picture is provided of the product launch party, which featured such athletes as baseball player Mariano Rivera and snowboarder Lindsey Jacobellis.
ACCESSION #
23017024

 

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