Puma Wins Big at the World Cup

Griffin, Cara
August 2006
SGB;Aug2006, Vol. 39 Issue 8, p16
Trade Publication
This article discusses the impact of the 2006 soccer World Cup on the sporting goods industry. The article notes that sporting goods maker Puma gained a great deal of publicity during the tournament, due to their sponsorship of the victorious Italian soccer team. Puma had sponsored twelve teams in the 2006 World Cup, including many African teams.


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