Giro Moves From Heads to Toes

Leand, Judy
August 2006
SGB;Aug2006, Vol. 39 Issue 8, p12
Trade Publication
This article profiles Giro Inc.'s efforts to produce athletic footwear. In 2006, Giro, who has often been known for its bicycling and snowsports goods, has entered a partnership with the TRG Group Inc. to produce athletic footwear. The footwear collection will launch in the spring of 2007 and will offer shoes priced from $60 to $130.


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