Leave It Blank

Smith, J. Walker
November 2006
Marketing Management;Nov/Dec2006, Vol. 15 Issue 6, p64
The article clutter in marketing. Studies have shown that consumers feel overwhelmed by the amount of marketing targeted towards them on a daily basis, which is hurting the marketing industry in general. While many marketers assume that more advertisements are better, the actuality is that more marketing makes consumers more distracted, decreasing the impact of marketing messages and requiring more spending to get through to them. The solution is to scale back the quantity of advertising and focus on quality.


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