- Shoe Companies Use Body And Sole to Track Down Sales. Cassidy, Hilary // Brandweek;6/21/2004, Vol. 45 Issue 25, pS50
Reports on the marketing strategies developed by several manufacturers of athletic shoes to improve sales in the U.S., as of June 2004. Acquisition of Converse by Nike; Selection of basketball players by Adidas to promote its products; Features of an advertising campaign for New Balance;...
- Bright Lights. Griffin, Cara; Leand, Judy // SGB;Jun2007, Vol. 40 Issue 6, p58
This article discusses how many companies in the sporting goods industry are releasing products that are specifically colored to draw attention to a social cause. The article discusses products by Adidas, New Balance and Zoo York, among others, that will have a portion of their sales go to...
- A Sporting Chance. Beckett, Whitney // WWD: Women's Wear Daily;Jul2007 WWD 100, p40
The article highlights the good condition of the business of the U.S. sportswear and activewear market. According to the author, the casualization of the country is a good thing for active companies, upping their sales and making them attractive candidates for acquisition and investment. The...
- Layer By Layer. Walzer, Emily // SGB;June2006, Vol. 39 Issue 6, p32
The article presents a comparison of high-tech running apparel for both men and women including products from New Balance, Asics, and Reebok, and offers comments from sporting goods industry executives regarding sports apparel.
- WALKING SHOES Get a good fit to stay fit. // Consumer Reports;Oct2006, Vol. 71 Issue 10, p50
This article evaluates walking shoes, including those made by New Balance, Reebok and Nike. Information is offered on walking, running and cross-training shoes, shoe anatomy, how to choose shoes, widths, fit, stability and price. The article rates 20 shoes for men and women and offers quick...
- Sporting Goods' High Scorers. Sowinski, Lara L. // World Trade;Nov2003, Vol. 16 Issue 11, p42
Presents a chart of the performance of companies in the sporting goods industry ranked by sales. Nike Inc.; Adidas-Salomon AG; Reebok International Ltd.; Brunswick Corporation.
- Adidas jumps for the title. Turner, Catherine // Marketing Week;8/11/2005, Vol. 28 Issue 32, p22
Explores the efforts of Adidas Corp. to compete with Nike Inc. for the global leadership in the sports goods market. Adidas' acquisition of Reebok International Ltd.; Performance of Adidas in the U.S. market; Repositioning of the company's brands; Marketing strategy of the company.
- New Balance Runs With Apparel. Bowers, Katherine // WWD: Women's Wear Daily;8/7/2003, Vol. 186 Issue 27, p19
Reports on footwear and activewear company New Balance's focus on its apparel segment. Reinvention of the brand's apparel; Ranking in a brand recognition survey; Plans to rely on freelancers and hire in-house designers; Objective to meet with retailers; Advertising campaigns.
- New Balance to make Euro advertising debut. // Marketing Week;3/27/2003, Vol. 26 Issue 13, p10
Announces that athletic brand New Balance is launching its first above-the line campaign across the U.S. and Europe. Tagline used in the campaign; Goal of the company to raise consumer awareness of its heritage as a running brand.