TITLE

BRAND POWER

PUB. DATE
July 2006
SOURCE
SGB;Jul2006, Vol. 39 Issue 7, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents the results of a survey of people's knowledge of sports brands. The categories included the most recognized brands overall, the perception of quality associated with their brands and youth brand awareness. The top brands included Nike, Adidas, New Balance, Timberland and Reebok.
ACCESSION #
23009048

 

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