TITLE

Nike Teams Up With Apple on Wireless Training Device

AUTHOR(S)
Ryan, Thomas J.
PUB. DATE
July 2006
SOURCE
SGB;Jul2006, Vol. 39 Issue 7, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the partnership between Nike Inc. and Apple Computer Inc. in launching a new line of training gear that incorporates both companies' products. The Nike+ Air Zoom Moire combines running sneakers with the iPod, with the Nike+iPod Sports Kit, in which a sensor in the shoe can help choreograph music to the athlete's workout. Nike is also rolling out an online training website to coordinate the music and workouts. INSET: Wall Street Review: Nike+iPod.
ACCESSION #
23009040

 

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