TITLE

Birds on Hippos

AUTHOR(S)
Clancy, Kevin; Krieg, Peter; Hartley, Kevin
PUB. DATE
November 2006
SOURCE
Marketing Management;Nov/Dec2006, Vol. 15 Issue 6, p37
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses symbiotic relationships in business. In nature, there are three types of symbiotic relationships: those that are beneficial to one party, those that are beneficial to one party at the expense of the other, and those that are beneficial to both parties. Businesses can improve performance and profits by emulating the latter when choosing service vendors. The best vendors are ones that have knowledge leadership and can deliver valuable intelligence that addresses critical problems to customers, facilitating growth.
ACCESSION #
23008965

 

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