TITLE

Constructive Cynicism

AUTHOR(S)
Keiningham, Timothy L.; Vavra, Terry G.; Aksoy, Lerzan
PUB. DATE
November 2006
SOURCE
Marketing Management;Nov/Dec2006, Vol. 15 Issue 6, p29
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the blind adoption of highly touted new management practices by companies. Developing management practices like diversification, total quality management, and strategic downsizing have been adopted by many managers after being successful for a small number of companies. While scientific management has traditionally been regarded as a sound business practice, many of the practices employed by consulting agencies and management-science departments in the United States are not scientifically sound.
ACCESSION #
23008800

 

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