TITLE

When We're 64

AUTHOR(S)
Crosby, Lawrence A.; Johnson, Sheree L.; Carroll III, John
PUB. DATE
November 2006
SOURCE
Marketing Management;Nov/Dec2006, Vol. 15 Issue 6, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the baby boom generation and its effects on marketing in the United States. As the baby boomers get older, marketing age demographics will likely experience a huge change as advertisers target an older audience that still spends a lot of money. The growing amount of wealthy elderly consumers will boost the wellness and health market, while helping to propel the emerging consumption of luxury products. In addition, a growing number of students returning to school will heavily influence education in the country.
ACCESSION #
23008575

 

Related Articles

  • CHAPTER 22: BABY BOOMER CONSUMERS.  // Consumer Behavior;2008, p156 

    Chapter 22 of the book "Consumer Behavior 2008" is presented. It reveals that Baby Boomers account for a combined annual consumer expenditure of $2.1 trillion or approximately of total U.S. consumer spending. According to a survey conducted by ThirdAge Inc. and JWT over 72% of Baby Boomers...

  • CHAPTER 23: FAMILY CAREGIVERS.  // Consumer Behavior;2007, p160 

    Chapter 23 of the book "Consumer Behavior" is presented. The offers information on family caregivers in the U.S. According to the National Alliance for Caregiving, approximately twenty one percent of the nation's population provide care for people over 18 years of age without being paid. The...

  • Grey future in store for baby boomers with cash to spare. Pacey, Emily // Design Week;11/29/2007, Vol. 22 Issue 48, p7 

    The article reports on the results of Verdict's study of the spending habit of the baby boomer generation in Great Britain. According to the study, consumers over the age of 65 by the year 2017 will be spending 75 percent more than the current equivalent generation. It claims that every aspect...

  • Generations living their own life: The differences in lifestyle and consumer behaviour between busters and baby boomers. Valkeneers, Guido; Vanhoomissen, Tim // Journal of Customer Behaviour;Spring2012, Vol. 11 Issue 1, p53 

    Although consumer markets are often segmented into generational groups, it is not always clear on which empirical grounds this segmentation is made. Therefore, the main aim of this survey investigation was to look for differences between so-called 'busters' and 'baby boomers' in lifestyle and...

  • The Impact of Generational Cohorts on Status Consumption: An Exploratory Look. Eastman, Jacqueline K. // Society for Marketing Advances Proceedings;2011, Vol. 25 Issue 1, p52 

    This paper compares the levels of status consumption for Baby Boomers, Generation X, and Generation Y (Millennials). The study finds significant differences in the level of status consumption by generational cohort. The average level of status consumption was highest for Generation Y, followed...

  • PuttIiong the boom in spending. Rozycki, Bob // Fairfield County Business Journal;6/6/2005, Vol. 44 Issue 23, p12 

    Provides statistics on the annual spending and spending behavior of the baby boom generation in the U.S. Average annual household after-tax income of boomers; Spending on home upgrades and clothing; Trends and shift in entertainment, advertising and voting patterns; Implications for business and...

  • Fruit of the boom. Crispell, Diane // Marketing Tools;Apr98, Vol. 5 Issue 3, p38 

    Discusses the differences as consumers between baby boomers and their children in the United States. Demographic statistics; Resurgence of youth marketing; Role of television and computers; Difference in childhood; Preferences for toys.

  • Bridging the gap: Capitalizing on baby boomer buying power. Grigsby, Jody // Business Press;11/29/96, Vol. 9 Issue 31, p18 

    Advises small business owners on capturing the baby boomer market. Opportunities created by the aging of baby boomers; Untraditional products that both men and women are shopping for; Purchasing habits; Value as the boomer key word.

  • Don't ignore the baby-boomers' disposable cash. Blakemore, John // Marketing (00253650);9/21/2000, p31 

    Focuses on the need for marketers to recognize the value of baby-boomer consumers. Concentration of marketing activities on the youth; Baby-boomers' possession of a significant amount of disposable income; Need for companies to develop advertisements that reflect a deep understanding of...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics