When We're 64

Crosby, Lawrence A.; Johnson, Sheree L.; Carroll III, John
November 2006
Marketing Management;Nov/Dec2006, Vol. 15 Issue 6, p14
The article discusses the baby boom generation and its effects on marketing in the United States. As the baby boomers get older, marketing age demographics will likely experience a huge change as advertisers target an older audience that still spends a lot of money. The growing amount of wealthy elderly consumers will boost the wellness and health market, while helping to propel the emerging consumption of luxury products. In addition, a growing number of students returning to school will heavily influence education in the country.


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