Sleeper Cell

Wyner, Gordon A.
November 2006
Marketing Management;Nov/Dec2006, Vol. 15 Issue 6, p8
The article discusses the effects of cell phone proliferation on marketing and consumer behavior. Cell phone ubiquity has made the devices a prime target of marketers who wish to reach the broadest audience possible. The device is perfect for reaching otherwise difficult to target demographics, including teenagers, who are heavy users, and older people, who have an easier time with them than other interactive electronic devices. The marketing implications of streaming video on cell phones are discussed.


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