Innovation in innovation

November 2006
Marketing Management;Nov/Dec2006, Vol. 15 Issue 6, p7
The article profiles Mohan Sawhney of Northwestern University's Kellogg School of Management and Larry Keeley, cofounder and president of the Doblin Group, who are two leading researchers of innovation and its effects on the growth of corporations. While many companies invest in research and development to create new and innovative products, Sawhney and Keeley suggest that true innovation comes from new value, not new things. To help firms foster innovation, Sawhney has designed an "innovation radar" that examines 12 dimensions of consumer and corporate behavior.


Related Articles

  • How to Innovate Your Way To a Better Reputation. McGeer, Bonnie // American Banker Magazine;Jul/Aug2015, Vol. 125 Issue 6, p5 

    The article presents the views of Larry Keeley, president and co-founder of Doblin, regarding the need for banks to be innovative, presented at a recent Exponential Finance conference in New York. He cited physical factors, trust factors and security factors as the stages already experienced by...

  • Risking Change. Kaser, Dick // Information Today;Apr2007, Vol. 24 Issue 4, p14 

    The author reflects on changes in the information industry. The author considered the February 2007 NFAIS meeting an outstanding program. He noted the question raised by Larry Keeley, co-founder and president of Doblin Inc., regarding the failure of companies to innovate. The ability of...

  • 30 seconds on...: consumer insights.  // Marketing (00253650);10/20/2010, p20 

    The article offers information on how about consumer insights, which academic Mohan Sawhney describes as fresh and not yet obvious understanding of customer beliefs, values, habits, desires, motives or needs.

  • Building breakthroughs. WITKAY, PAUL // Smart Business Northern California;Aug2013, Vol. 6 Issue 9, p6 

    The4 article reviews the book ""Ten Types of Innovation: The Discipline of Building Breakthroughs," by Larry Keeley.

  • A new way for Chinese brands.  // Campaign Asia-Pacific;Oct2014, p1 

    A fresh breed of Chinese firms is casting off old stereotypes to push new boundaries in several fields, writes Adrian Tse.

  • "Biggest Problems" Facing Technology Leaders.  // Research Technology Management;Nov/Dec2003, Vol. 46 Issue 6, p6 

    The article focuses that "Growing the Business Through Innovation" is the biggest problem currently facing the 133 senior technology directors who responded to the Industrial Research Institute's annual survey of its 200-plus member companies. This year's "Biggest Problem" survey was conducted...

  • Innovation is More than R&D.  // Chemical Week;6/22/2005, Vol. 167 Issue 21, p10 

    Interviews Larry Keeley, co-founder of Doblin Inc., and Gregg Zank, chief technology officer for Dow Corning, about innovation. Overview of their book "The Taming of the New"; Importance of partnerships and networking to innovation; Examples of brand innovation.

  • TEN TYPES OF INNOVATION: THE DISCIPLINE OF BUILDING BREAKTHROUGHS. Wade, Jared // Risk Management (00355593);Jun2013, Vol. 60 Issue 5, p43 

    The article reviews the book "Ten Types of Innovation: The Discipline of Building Breakthroughs" by Larry Keely, Ryan Pikkel, Brian Quinn and Helen Walters.

  • The Economy May Have Been Slow, But These Companies Found Ways To Grow - FAST.  // Georgia Trend;Jul2010, Vol. 25 Issue 11, p45 

    The article investigates how the companies in Georgia have found ways to survive in tight economic crises and even grow in crises situation. It informs that nearly 40 middle-market firms titled Fast 40 managed to mark high rates of growth. Kip Plowman, partner in charge at Cherry, Bekaert and...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics