TITLE

Innovation in innovation

PUB. DATE
November 2006
SOURCE
Marketing Management;Nov/Dec2006, Vol. 15 Issue 6, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article profiles Mohan Sawhney of Northwestern University's Kellogg School of Management and Larry Keeley, cofounder and president of the Doblin Group, who are two leading researchers of innovation and its effects on the growth of corporations. While many companies invest in research and development to create new and innovative products, Sawhney and Keeley suggest that true innovation comes from new value, not new things. To help firms foster innovation, Sawhney has designed an "innovation radar" that examines 12 dimensions of consumer and corporate behavior.
ACCESSION #
23007923

 

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