TITLE

The wheel deal

PUB. DATE
November 2006
SOURCE
Marketing Management;Nov/Dec2006, Vol. 15 Issue 6, p7
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses a national poll about auto financing conducted by Americans Well-Informed on Automobile Retailing Economics. The poll of nearly 4,000 Americans found that though 83% understand that they have many auto financing choices, less than 60 percent consider themselves knowledgeable about the auto financing process. Most customers claim that they intend to do additional research on financing choices when they're ready to think about buying a vehicle, with the favored resource being the Internet.
ACCESSION #
23007860

 

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