Information overload

November 2006
Marketing Management;Nov/Dec2006, Vol. 15 Issue 6, p4
The article discusses a report by the Marketing Science Institute concerning the usability of consumer products. Three studies found that while consumers understand that there are usability costs in addition to capability benefits when features are added to products, they often choose overly complex products with too many features, leading to "feature fatigue. " The solution to the problem is for companies to carefully weigh the benefits of any features in order to maximize usability and maintain a streamlined design.


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