TITLE

From the editor

AUTHOR(S)
Neal, Carolyn P.
PUB. DATE
November 2006
SOURCE
Marketing Management;Nov/Dec2006, Vol. 15 Issue 6, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents a letter from the editor of "Marketing Management" concerning the November/December 2006 issue. The issue focuses on the changing environment of corporate marketing, and addresses the response to change of marketers to the impact of recent technologies, consumer disenchantment with marketing, and other threats to marketing. A featured article on concurrent marketing suggests that marketers must collaborate with consumers that are fed up with traditional methods of saturation and control.
ACCESSION #
23007081

 

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