Elder Effect

Bailor, Coreen
November 2006
CRM Magazine;Nov2006, Vol. 10 Issue 11, p36
Trade Publication
This article deals with consumers in their mid-60s and their implications for marketers. There are other factors that should be considered in predicting consumer behavior aside from age: lifestyle, race, gender and geographic location. This generation's view of retirement are different from those of earlier generations. The values of elder consumers are discussed, along with information on effectively servicing elder consumers.


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