TITLE

Elder Effect

AUTHOR(S)
Bailor, Coreen
PUB. DATE
November 2006
SOURCE
CRM Magazine;Nov2006, Vol. 10 Issue 11, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with consumers in their mid-60s and their implications for marketers. There are other factors that should be considered in predicting consumer behavior aside from age: lifestyle, race, gender and geographic location. This generation's view of retirement are different from those of earlier generations. The values of elder consumers are discussed, along with information on effectively servicing elder consumers.
ACCESSION #
23004582

 

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