Wild & crazy

Beasty, Colin
November 2006
CRM Magazine;Nov2006, Vol. 10 Issue 11, p32
Trade Publication
The article focuses on the baby boom generation and their implications for marketers. This group has redefined life for the 50-plus years. Information is presented on the spending power of boomers and their work plans. The advantage of marketing to baby boomers is discussed, as well as boomers' tastes and values. Model Christie Brinkley's Cover Girl contract exemplifies industries' recognition of how important health, beauty and living a more active life is to boomers.


Related Articles

  • Facing the facts of life. Guttman, Monika // U.S. News & World Report;4/22/96, Vol. 120 Issue 16, p57 

    Focuses on the United States' largest growing market in the mid-1990s in aging baby boomers, and attempts by advertisers and business people to target them. Ken Dychtwald's ventures aimed at this market including a chain of health care stores; Descriptions of baby boomers and their spending...

  • Baby boomers help PepsiCo's Frito-Lay see a boom in business. York, Emily Bryson; Zmuda, Natalie // Advertising Age;3/29/2010, Vol. 81 Issue 13, p4 

    The article refers to a March 2010 PepsiCo investor conference in New York which emphasized the snack habits of the baby boom generation and target marketing.

  • Senior Moment. BIRKNER, CHRISTINE // Marketing News;Sep2014, Vol. 48 Issue 9, p12 

    The article discusses marketing to the baby boom generation, which as of 2014 consists of people age 50 and up. Topics include marketing to the middle aged and seniors; the purchasing power and spending preferences of this age group; and their behavior, including use of the Internet, employment...

  • Adults 40+ are more Web-active than you think. Martin, David H. // Water Technology;Oct2007, Vol. 30 Issue 10, p20 

    The article offers a look at the involvement of mid-life adults with the Internet. According to a survey, the three top reasons mid-lifers spend time on the Internet are to seek out information, to stay in touch with friends and family, and to shop online. The group of boomers and mid-lifers in...

  • Lodging marketers tailor programs to loyalty, not age. Chipkin, Harvey // Hotel & Motel Management;4/17/2006, Vol. 221 Issue 7, p4 

    The article reports on the marketing strategy of U.S. hotels for the baby boom generation. Hotels realize that the taste and lifestyle of baby boomers are changing and that the usual connotations associated with them should be set aside. They do not want being labeled as old. They want discounts...

  • Over-50 crowd gets respect. Crain, Rance // Advertising Age;1/15/1996, Vol. 67 Issue 3, p19 

    The article comments on the shift in the spending pattern of the baby boomer generation in the United States. The over-50 group becomes a desirable and sought-after target market because the first wave of the baby boomers find themselves a part of the segment. Baby boomers are buying furnishings...

  • WHEN They're 64. Ebenkamp, Becky // Brandweek;10/7/2002, Vol. 43 Issue 36, p22 

    Focuses on marketing to the U.S. baby boom generation, defined as those people born between 1946 and 1964. Description of the archetypal boomer; Challenge for marketers and retailers in making sure baby boomers take their shopping habits with them when they age; Information provided by the book...

  • Boomers Going for the Green.  // Travel Agent;12/17/2012, Vol. 341 Issue 6, p8 

    The article focuses on the trend for boomers to prefer eco-friendly locations for travel, making them significant as a target market for ecotourism.

  • Baby Boomers.  // License!;Jun2003, Vol. 6 Issue 5, p94 

    Presents statistics and tips for marketing and merchandising to baby boomers in the United States. Aggregate after-tax income of baby boomer market; Targeting tips; Suggested licenses. INSETS: TARGETING TIPS;Hot Brands.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics