TITLE

Wild & crazy

AUTHOR(S)
Beasty, Colin
PUB. DATE
November 2006
SOURCE
CRM Magazine;Nov2006, Vol. 10 Issue 11, p32
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article focuses on the baby boom generation and their implications for marketers. This group has redefined life for the 50-plus years. Information is presented on the spending power of boomers and their work plans. The advantage of marketing to baby boomers is discussed, as well as boomers' tastes and values. Model Christie Brinkley's Cover Girl contract exemplifies industries' recognition of how important health, beauty and living a more active life is to boomers.
ACCESSION #
23004581

 

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