TITLE

X ways

AUTHOR(S)
Lager, Marshall
PUB. DATE
November 2006
SOURCE
CRM Magazine;Nov2006, Vol. 10 Issue 11, p28
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article offers ideas on marketing to Generation X consumers. This group has played an important role in the popularity of cell phone usage. Information is presented on Generation Xers' characteristics and purchasing pattern. There are three essentials needed for engaging Generation X consumers: creative appreciation, relevance and convenience, and sense of community.
ACCESSION #
23004580

 

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