TITLE

Precision Marketing: Strengthening the Value of CRM

PUB. DATE
November 2006
SOURCE
CRM Magazine;Nov2006, Vol. 10 Issue 11, Special section p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article explores the importance of precision marketing automation tools and applications to achieving success in business. Precision marketing is defined. It has several benefits to an organization such as improved customer retention rates, increased revenue from cross-sell/upsell campaigns and enhanced levels of customer satisfaction. The effect of precision marketing on an organization's customer relationship management investment is discussed.
ACCESSION #
23004579

 

Related Articles

  • Customer contact is key.  // Builders Merchants Journal;Aug2006 Supplement, p13 

    The article focuses on issues and topics related to the factors that determine the success for winning sales in business. Aside from price as a determining factor, another area to consider was in the difference between how a business sees itself, and how customers see it. This suggests, that...

  • How to avoid building one-way relationships. Reed, David // Precision Marketing;4/16/2004, Vol. 16 Issue 24, p11 

    Looks on how marketing techniques can be used by companies to avoid one-way relationships with customers in Great Britain. Customer retention; Relationship management; Direct marketing.

  • The future is now in customers' minds. Lemon, Katherine N.; White, Tiffany Barnett; Winer, Russell S. // Marketing News;1/7/2002, Vol. 36 Issue 1, p18 

    The article discusses the report "Dynamic customer relationship management: Incorporating future considerations into the service retention decision," by Katherine N. Lemon, Tiffany Barnett White and Russell S. Winer, published in the January 2002 issue of the "Journal of Marketing". The authors...

  • Travel on the customer journey. Bruchey, Marchai // Direct Marketing News;Sep2012, Vol. 34 Issue 9, p15 

    The author discusses the importance of people, process and technology for successful delivery of the customer's journey.

  • David Shelton: Less is more when it comes to service.  // Money Marketing (Online Edition);9/4/2014, p27 

    The article provides tips for financial advisers about the importance of asking high-value clients about their needed services and the factors that could make them stay.

  • Client retention and lost opportunities.  // Westchester County Business Journal;2/14/2011, Vol. 47 Issue 7, p10 

    The article provides an answer to a question on client retention.

  • Setting the Pace, Winning the Race. Driggs, Woody // CRM Magazine;Jan2008, Vol. 12 Issue 1, p12 

    The article discusses the importance of producing high quality experience to build customer loyalty. Around 47 percent of respondents to a survey said that their service expectations were not met, and that nearly 6 out of 10 respondents switched providers in one or more industry due to poor...

  • CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING: ISSUES AND CHALLENGES. BHATNAGAR, SARITA // International Journal of Research in Computer Application & Mana;Mar2013, Vol. 3 Issue 3, p99 

    Bank Marketing has evolved from Transactional to Relationship Marketing. Customer acquisition, customer satisfaction, customer retention, all is acquiring the focal point of planning and marketing strategies in Banking. Enabled by CBS and operating in a multi-channel, hi-tech environment many...

  • Customer Relationship Management, A Marketing Strategy. Manepatil, Udaysinh // Golden Research Thoughts;Oct2012, Vol. 2 Issue 4, p1 

    It is needless to mention the need for retention of customers by an organization for which designing an efficient customer retention plan is very essential. Obviously, for preparation of such plan knowledge on the reasons behind losing customer is required. The possible reasons may be - Price...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics