Precision Marketing: Strengthening the Value of CRM

November 2006
CRM Magazine;Nov2006, Vol. 10 Issue 11, Special section p8
Trade Publication
This article explores the importance of precision marketing automation tools and applications to achieving success in business. Precision marketing is defined. It has several benefits to an organization such as improved customer retention rates, increased revenue from cross-sell/upsell campaigns and enhanced levels of customer satisfaction. The effect of precision marketing on an organization's customer relationship management investment is discussed.


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