TITLE

Winning the Moments of Truth

PUB. DATE
November 2006
SOURCE
CRM Magazine;Nov2006, Vol. 10 Issue 11, Special section p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article explores the use of knowledge management (KM) in the branding efforts of business-to-consumer companies. The emergence of new media channels and expanded service and loyalty initiatives have an effect on a company's risk of exposure. The pitfalls of using Web self-service initiatives are discussed, as well as the key features of Astute Solutions' RealDialogâ„¢ KM solution.
ACCESSION #
23004576

 

Related Articles

  • Spiffing Up the Center. Musico, Christopher // CRM Magazine;Apr2009, Vol. 13 Issue 4, p44 

    The article reports on the move of Bath & Body Works Inc. (B&BW) to revamp its knowledge management system (KMS) using Astute Solutions' Real Dialog offerings in Reynoldsburg, Ohio. B&BW, which is a division of Limited Brands, has more than 16000 retail stores and 10,000 products. Pati Crowley,...

  • Marketing services agencies take lead in CRM. Whitney, Richard // B to B;6/12/2006, Vol. 91 Issue 7, p34 

    This article focuses on the role of customer relationship management (CRM) in marketing services. In the late 90s, CRM has emerged as a technological strategy for improving the way in which companies managed customer service and relations. New CRM software upgraded company operations by...

  • Exploring Customer Relationships in Technology Firms: A Mixed Methods Approach. Parry, Sara; Kupiec-Teahan, Beata // Proceedings of the European Conference on Research Methods for B;2010, p425 

    This paper discusses a mixed-methods approach which was employed in a study investigating customer relationships in small and medium enterprises (SMEs). The research context is the software industry. The methodology combined qualitative research methods along with Adaptive Conjoint Analysis...

  • The Sweet Smell of HIGH-QUALITY SERVICE. Musico, Christopher // CRM Magazine;Oct2008, Vol. 12 Issue 10, p43 

    The article reviews the RealDialog and RealDialog Agent Assist customer relationship management software from Astute Solutions.

  • Demystifying Marketing or What Makes It Work. Graham, John // American Salesman;Sep2006, Vol. 51 Issue 9, p14 

    The article presents the six basic steps to demystifying marketing principles. The first step is to always make it a program. Marketing activities generally fail because they are not integrated into a tapestry of activities. The second step is to focus on the customer. The next step is to make...

  • A TECTONIC SHIFT IN POWER.  // Baseline;Feb2012, Issue 115, p6 

    An introduction is presented in which the editor discusses various reports within the issue on topics including mobile technologies, customer relations and company-customer relationships.

  • It's business not as usual in new era of content. Cooper, Lou // Marketing Week (Online Edition);5/29/2013, p5 

    The article focuses on the adoption of content marketing by the business-to-business (B2B) sector. It notes that the sector is following the lead of the business-to-consumer (B2C) market to ensure better market engagement. Better economic outlook and increased knowledge of the opportunities...

  • Tele-'Marvelous'. MCPHERSON, DOUG // Response;Aug2014, Vol. 22 Issue 11, p36 

    In this article various marketing professions discuss what direct response marketers need to understand about working with teleservices vendors. According to Justin Kilgore, director of client services at Evolve Tele-services Inc., marketers need to understand strengths and weaknesses of each...

  • A Direct Response to Engagement. Schumacher, Gunther // Direct Marketing News;May2013, Vol. 35 Issue 5, p15 

    The article discusses the use of direct communication networks by business to consumer (B2C) brands as digital brands had stopped investing in the normal distribution channels. It further informs about the use of two-way engagement and regular commerce by marketing industry. Various components...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics