TITLE

GENERATION NATION

AUTHOR(S)
Bailor, Coreen; Beasty, Colin; Lager, Marshall; Sebor, Jessica
PUB. DATE
November 2006
SOURCE
CRM Magazine;Nov2006, Vol. 10 Issue 11, p23
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the November 2006 issue of "Customer Relationship Management" magazine which focused on population trends for consumer strategists. The magazine's special issue covers various generations: baby boomers, Generation X and Generation Y. There are several suggestions on handling the complex sales and marketing aspects surrounding campaigns for each of these segments. The benefits of this issue to marketers are discussed.
ACCESSION #
23004571

 

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