Lager, Marshall
November 2006
CRM Magazine;Nov2006, Vol. 10 Issue 11, p12
Trade Publication
The article presents the customer relationship management (CRM) case of Toshiba Medical Imaging Division, part of Toshiba America Medical Systems. Information is presented on the problems posed by Toshiba's lack of market share. The efforts of Toshiba to provide a high quality of service to its customers are discussed, as well as the role of Clarify's CRM system in the service management efforts of Toshiba.


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