TITLE

TOSHIBA MEDICAL IMAGING: AN EYE TOWARD SERVICE

AUTHOR(S)
Lager, Marshall
PUB. DATE
November 2006
SOURCE
CRM Magazine;Nov2006, Vol. 10 Issue 11, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents the customer relationship management (CRM) case of Toshiba Medical Imaging Division, part of Toshiba America Medical Systems. Information is presented on the problems posed by Toshiba's lack of market share. The efforts of Toshiba to provide a high quality of service to its customers are discussed, as well as the role of Clarify's CRM system in the service management efforts of Toshiba.
ACCESSION #
23004564

 

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