Completing the Circuit

Lager, Marshall
November 2006
CRM Magazine;Nov2006, Vol. 10 Issue 11, p12
Trade Publication
This article explores some of the top customer relationship management business challenges in high technology. Information is presented on the difficulty facing tech firms in developing partner channels. The complex nature of the products and services has implications for the sales team. A steady and transparent flow of materials is important to boosting customer relations.


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