Beasty, Colin
November 2006
CRM Magazine;Nov2006, Vol. 10 Issue 11, p10
Trade Publication
The article discusses the different stages of adopting master data management and customer data integration solutions in a business. Information is presented on the level of risks associated with businesses that lacks defined rules or processes regarding data management. A big percentage of businesses fall into the reactive stage. There is a resemblance between data management initiatives and customer relationship management-type implementations at stage three.


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