Sebor, Jessica
November 2006
CRM Magazine;Nov2006, Vol. 10 Issue 11, p9
Trade Publication
The article questions whether digital video recording (DVR) is a blessing or curse for advertisers. Information is presented on TiVo's Audience Research and Measurement. Tom Rogers, CEO and president of TiVO, commented that TiVo could transform the way advertising is created, bought and delivered to customers. There is a potential problem with the opt-in service, according to Andrew Frank, research director at Gartner. Several advertisers still view DVR as a threat.


Related Articles

  • Rogers: TiVo 'Called Back Into Action' by Ops.  // Multichannel News;6/11/2012, Vol. 33 Issue 24, p8 

    The article informs that the chief executive officer (CEO) of Tivo Inc. TomRogers feels that partnering with cable operators will be the key to the success of the company's digital video recorders.

  • Evolving DVRs offer broadcasters new benefits. Werts, Diane // Variety;10/4/2009, Vol. 416 Issue 7, pA4 

    The article discusses digital video recording systems. When digital video recording systems were released it was a concern for advertisers as television viewers were now able to fast-forward through them. However, Tom Rogers, chief executive of TiVo, presents the device as an experience. TiVo...

  • TiVo looks to skip past oblivion. Kirsner, Scott // Daily Variety;1/8/2007, Vol. 294 Issue 6, pA1 

    The article focuses on the technological developments at TiVo Inc. TiVo has introduced an innovative Digital Video Recorder (DVR), which allows users to record television programs on to hard disk, at the Consumer Electronics Show. Tom Rogers, Chief Executive Officer of TiVo, discusses the plans,...

  • Editor's Choice. Tarr, Greg // TWICE: This Week in Consumer Electronics;2/13/2012, Vol. 27 Issue 4, p27 

    The article presents the author's view on the television (TV) commercial of digital video recorder (DVR) developer TiVo during Super Bowl XLVI.

  • Ad-justment. Mack, Ann M. // MediaWeek;9/202004, Vol. 14 Issue 33, p24 

    Discusses the effects of the popularity of TiVo and other digital video recorders (DVR) on television advertising in the U.S. Statistical data on DVR ownership by households in the country; Alternatives used by several advertisers in order to reach consumers; Background on the advertising...

  • TiVo trolls NYC for acquisitions. MESSINA, JUDITH // Crain's New York Business;2/4/2013, Vol. 29 Issue 5, p0012 

    The article reports on the search for possible buyers of California-based digital video recorder (DVR) producer TiVo Inc. It notes that the company is looking for acquisitions in Silicon Alley, New York City as it will shift its attention towards selling data and advertising, according to its...

  • TiVo announces trial with Cox, connects with YouTube.  // CED;Apr2008, Vol. 34 Issue 4, p8 

    The article reports that chief executive officer (CEO) of TiVo Inc., Tom Rogers, announced that Cox Communications Inc. is using TiVo's service in technical trials, with a launch expected soon in Cox's New England system. Rogers announced this along with the release of TiVo's fourth-quarter...

  • Comcast Pulls TiVo Tighter. Spangler, Todd // Multichannel News;6/2/2009, Vol. 30 Issue 22, p18 

    The article reports on the plan of Comcast Corp. to make TiVo Inc. the primary digital video recorder option to customers in New England. According to Tom Rogers, chief executive officer (CEO) of TiVo, Comcast will present its customers with the option to use the TiVo HD retail box as an...

  • Rogers: Netfl ix Pacts A 'Turning Point' for Cable. BAUMGARTNER, JEFF // Multichannel News;5/12/2014, Vol. 35 Issue 19, p6 

    The article discusses blending of traditional television services with over-the-top content (OTT) and mentions it being offered by TiVo Inc., marketing and subscription services for its TiVo branded digital video recorder. It presents TiVo's effort in getting together multichannel video...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics