TITLE

Speeding to the front

AUTHOR(S)
Hegarty, John
PUB. DATE
September 1999
SOURCE
Advertising Age;1999 Special Issue, Vol. 70, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article offers views on the significance of new media and traditional advertising. The task of advertising is to communicate as quickly as possible to as many people as possible. Advertising has played a fundamental part in powering Western economies. Commercial television has been one of the major drivers of economic growth. New media create new avenues of opportunity. But the real value of a medium as an economic force is in its ability to reach as many people as possible as fast as possible.
ACCESSION #
2296319

 

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