The tribe of 2099

Taylor, Jim
September 1999
Advertising Age;1999 Special Issue, Vol. 70, p62
Trade Publication
This article presents forecasts on advertising in 2099 by looking at how new ideas create systems of human behavior and advertising opportunity. The first system of human behavior within which advertising will play a critical role is the privatization of distributed communication. Another issue facing the global future is the localization problem. The cost to the consumer of these variations has been justified by the protection localization has offered manufacturers for jobs and income. Similarly, localizing the language of packaging and communications is defended for its recognition of cultural values.


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