21 Brands to watch in the 21st century

September 1999
Advertising Age;1999 Special Issue, Vol. 70, p30
Trade Publication
This article features several brands forecasted to be successful in the 21st century. AT&T is seen to own and control broadband access to half of the U.S. FUBU, an African-American-owned fashion line has a motto of For us, by us. Fubu is poised to become the hip hop's first mainstream brand. Palm organizers from 3Com Corp. are small, networkable, Web-friendly and are getting cheaper. Wal-Mart, even before the Internet had already revolutionized retailing through its information technology, is forecasted to profit hugely. INSET: The Next Century Deathwatch.


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