TITLE

21 to Watch in the 21st Century

PUB. DATE
September 1999
SOURCE
Advertising Age;1999 Special Issue, Vol. 70, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article features several executives forecasted to lead the marketing industry in the 21st century. Lisa Bennett, in charge of creative for Leo Burnett USA's McDonald's account, helped the Chicago, Illinois agency land the estimated $50 million global H.J. Heinz Co. ketchup business and turned around advertising for True Value, BP Amoco and Commonwealth Edison. Hurst Lin, VP-business development and co-founder of Sina.com, a Chinese-language Internet site which aims to provide a site that crosses time and geographic boundaries to bring together Chinese in the U.S. and Canada.
ACCESSION #
2296303

 

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