Home away from home

Major, Meg
October 2006
Progressive Grocer;10/1/2006, Vol. 85 Issue 14, p48
Trade Publication
The article reports on the booming home meal assembly business in the U.S. Make-it-yourself dinner outlets are cropping up nationwide at a clip of about 40 new units each month. Meanwhile there are plenty of reasons for the apparent success of the concept. According to industry experts, demand for convenience and lack of time are the chief reasons that consumers are flocking to meal preparation outposts.


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