TITLE

Wal-Mart unveils new segmentation scheme

AUTHOR(S)
McTaggart, Jenny
PUB. DATE
October 2006
SOURCE
Progressive Grocer;10/1/2006, Vol. 85 Issue 14, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports on the new segmentation scheme of Wal-Mart Stores Inc. in the U.S. The firm is working on an ambitious new strategy to make its stores in the country more relevant by setting aside its cookie-cutter past, and instead positioning stores for specific demographic groups. The new strategy requires a shift in corporate structure and methods. INSET: Wal-Mart strategy shift a risk: retail pundit.
ACCESSION #
22959676

 

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