TITLE

Call for Middle East players to target niche markets

AUTHOR(S)
Kovac, Matt
PUB. DATE
October 2006
SOURCE
ICIS Chemical Business;10/16/2006, Vol. 1 Issue 39, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that petrochemical players in the Middle East need to move beyond commodity-based chemicals and compete in niche value-added areas as of October 2006. In an interview, Hubert Puchner, chief executive of Borouge, said that it will be difficult to compete with China and India on labour costs and in low-end commodities. He also said that it is essential for the region's political elite to continue investing in training programmes and university courses to ensure a steady supply of talented labour.
ACCESSION #
22959413

 

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