Call for Middle East players to target niche markets

Kovac, Matt
October 2006
ICIS Chemical Business;10/16/2006, Vol. 1 Issue 39, p12
Trade Publication
The article reports that petrochemical players in the Middle East need to move beyond commodity-based chemicals and compete in niche value-added areas as of October 2006. In an interview, Hubert Puchner, chief executive of Borouge, said that it will be difficult to compete with China and India on labour costs and in low-end commodities. He also said that it is essential for the region's political elite to continue investing in training programmes and university courses to ensure a steady supply of talented labour.


Related Articles

  • A cut above the rest. Gibson, Jane // ICIS Chemical Business Americas;9/18/2006, Vol. 270 Issue 10, p27 

    The article reports on the commitment of Middle Eastern petrochemical supplier Borouge to development and innovation to stay ahead of the competition in the petrochemical sector. Borouge CEO Hubert Puchner realizes that the high oil and gas prices will not last forever. This prompted him to...

  • Borouge Sets its Sights on Asia. Moore, Stephen; Colvin, Robert // Chemical Week;11/13/2002, Vol. 164 Issue 45, p40 

    Reports on the actions taken by chemical company Borouge to penetrate Asia's petrochemical industry. Marketing arm established by the company in the region; Business operations of the company in Asia; Details on Asia petrochemical industry.

  • Borouge CEO says Middle East should target niche markets. Kovac, Matt // ICIS Chemical Business Americas;10/16/2006, Vol. 270 Issue 14, p15 

    The article reports on the views of Hubert Puchner, CEO of chemical firm Borouge, on the need for the petrochemical industry in the Middle East to target niche markets. He says that competing with China and India will be essential for the companies to secure growth markets. He cites the...

  • A golden opportunity. Chang, Joseph; Loh, Bohan // ICIS Chemical Business;6/15/2009, Vol. 275 Issue 24, p14 

    The article reports on the petrochemical expansion projects of the petrochemical company Borouge. It will start up its Borouge 2 project in mid-2010, and is pushing to complete Borouge 3 project by the end of 2013. Both the projects are located in Ruwais, United Arab Emirates (UAE). The...

  • A Middle-Eastern hub.  // Asian Chemical News;2/23/2004, Vol. 10 Issue 434, SPECIAL SECTION p9 

    Highlights the expansion of the petrochemical complex of Borouge in Ruwais, United Arab Emirates (UAE) in February 2004. Increase in polyethylene capacity of being targeted by the company; Viability of UAE as a chemical logistics hub; Features of the electronic logistics service being developed...

  • Borouge 2 Project.  // China Chemical Reporter;5/16/2006, Vol. 17 Issue 14, p8 

    The article presents information about Borouge 2, a petrochemical project in the Middle East of Borouge, a company that manufactures polyolefins. The project will held the company scale up its production capacity to 2 million t/a of enhanced polyolefins. The new expansion will be located in...

  • Borouge Eyes Second Cracker. Alperowicz, Natasha // Chemical Week;12/24/2003, Vol. 165 Issue 46, p13 

    Reports on the plan of Borouge for a second petrochemical complex at Ruwais, Abu Dhabi, United Arab Emirates. Estimate on the capacity of the plant; Source of feedstock to be used in the facility; Scheduled completion of a feasibility study for the plan.

  • Borouge 3 to start up in early 2014 says company. Borouge // ICIS Chemical Business;6/10/2013, Vol. 283 Issue 20, Special section p9 

    The article offers updates on the petrochemical capacity expansion of Borouge at Ruwais in Abu Dhabi, United Arab Emirates. It notes that the Borouge complex, called Borouge 3, is expected to be completed late in 2013 with commercial production expected to begin in early 2014. It adds that the...

  • OVERCOMING OBSTACLES TO PETROCHEMICALS EXPANSION.  // MEED: Middle East Economic Digest;11/7/2008, Vol. 52 Issue 45, p41 

    The article focuses on the obstacles that block the development of Borouge, a leading provider of innovative value creating plastics solutions in United Arab Emirates. These include the uncertainties over the availability and price of its core feedstocks. However, company's model for its success...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics