TITLE

Consumer forecast

AUTHOR(S)
Gervey, Gen; Lin, Judy
PUB. DATE
September 1999
SOURCE
Advertising Age;1999 Special Issue, Vol. 70, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article details a survey conducted by Advertising Age magazine U.S. consumer attitudes toward advertising. Results include advertising as no longer seen as something that must be endured but instead is becoming an entertainment medium unto itself. And the younger the consumer, the more positively they view all aspects of advertising. Overall, the survey appears to offer good news for brand-conscious marketers. The current consumer culture is increasingly upon brands and brand identities and this will only increase as those now growing up become more economically dominant.
ACCESSION #
2295882

 

Related Articles

  • Alcoholic Beverage Sales Promotion: An Initial Investigation of the Role of Warning Messages and Brand Characters Among Consumers Over and Under the Legal Drinking Age. Garretson, Judith A.; Burton, Scott // Journal of Public Policy & Marketing;Spring98, Vol. 17 Issue 1, p35 

    In a between-subjects study, the authors examine the influence of brand and warning information on various consumer attitudes and beliefs regarding alcoholic beverages held by youthful consumers both above and below the legal drinking age. The authors examine potential effects in the context of...

  • Consumers' Acceptance of Unethical Consumption Activities:Implications for the Youth Market. Lau Teck-Chai; Choe Kum-Lung // International Journal of Marketing Studies;Nov2009, Vol. 1 Issue 2, p56 

    The objective of this research is to explore the acceptance of unethical consumption activities of young Malaysian consumer in regards to gender, exposure to ethics education and the amount of allowances received per month. The specific focus on the young consumers is taken into account as this...

  • A 'death spiral of disrespect'. Ruskin, Gary // Advertising Age;4/26/2004, Vol. 75 Issue 17, p18 

    Offers observation on the growing resentment of Americans towards the advertising industry. Poll results on advertising tactics; Key reason behind the rising resentment; Critique of the industry's attitude toward consumers; Examples of consumer disrespect in the industry; Ways in which...

  • Brands sign up for POPAI in-store advertising tests. Croft, Martin // Marketing Week;12/14/2006, Vol. 29 Issue 50, p7 

    The article reports on the in-store advertising system developed by the Point of Purchase Advertising Institute UK to measure the effectiveness of advertising campaigns in supermarkets in Great Britain. Several companies including Coca-Cola Co., Diageo PLC and Unilever PLC are taking part of the...

  • Ex-Soviet states lead world in ad cynicism. Rickard, Leah // Advertising Age;6/5/1995, Vol. 66 Issue 23, p3 

    Reports on the study showing that citizens of the former Soviet Union don't think much of advertising compared with consumers in the rest of the world. Disclosure of the complete study data during Roper Starch Worldwide's Global Conference on research on June 15-16, 1995; Nature of the old...

  • Consumers Respond To Dtc Advertising; Requests For Brands Increase. ROLLER, KIM // Drug Store News;10/19/98, Vol. 20 Issue 17, pCP4 

    Reports on the results of consumer attitude surveys on direct-to-consumer advertising in the United States. Consumer acceptance of the advertising concept; Increase in the number of patients requesting prescription drugs by brand name.

  • Stop worrying about channels and concentrate on creativity. Duncan, Grant // Marketing Week;1/18/2007, Vol. 30 Issue 3, p19 

    The article discusses the impact of advertisement on young consumers. Commercial impacts are all up not least among 16 to 24 years old. Commercial television (TV) hits 87 percent of the young a week. TV advertising has to become even better at its historical strengths like human interaction,...

  • Natural Health Seekers. Veiders, Christina // Progressive Grocer;May2013, Vol. 92 Issue 5, p118 

    The article looks at the trend among women and younger shoppers towards buying homepathic medicines in the U.S. Among the reasons why many younger people and women prefer to use homeopathics include the overuse of prescription drugs and the influence of byword of mouth from friends and family....

  • Tami Cline.  // Nation's Restaurant News;12/13/2004, Vol. 38 Issue 50, p24 

    Interviews Tami Cline, owner of Cline Consulting who partnered with another consultant, Sharon Olson, to create a service called Y-Pulse. Aim of Y-Pulse to gather data and opinions from foodservice directors in elementary and secondary schools, as well as in colleges and universities, about what...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics