TITLE

The Next Century

AUTHOR(S)
Rothenberg, Randall
PUB. DATE
September 1999
SOURCE
Advertising Age;1999 Special Issue, Vol. 70, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article offers views on the history of the marketing and advertising revolution in the U.S. Marketers realized that a 1% response to a message kind of left 99% of the people not knowing what the marketers are up to. U.S. Senator Mark Green rammed through Congress the Personal Data Compensation Act of 2006, which forced direct marketers to pay people to whom they wanted to deliver come-ons. When advertisers realized that people could just ignore product placements, the industry tried people placements. Marketers offered parents free college education for their newborns.
ACCESSION #
2295259

 

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