TITLE

Dr Pepper/Seven Up ads get new 'flavor.'

AUTHOR(S)
Kramer, Louise
PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p69
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plans of Cadbury Schweppes' Dr Pepper/Seven Up division to boost media spending on brands such as Sunkist orange soda, Canada Dry ginger ale and A&W rootbeer. Those brands have posted impressive gains in 1999, thanks in part to their first appearance on network TV in several years, said John Clarke, chief advertising officer for Dr Pepper/Seven Up. He declined to provide spending figures for 2000. Part of the effort will include two 30-second commercials from FCB Worldwide, Chicago, that will air on network TV at different times throughout 2000. One is for Canada Dry and the other for Sunkist. The commercials will run alongside existing spots with a polar bear.
ACCESSION #
2295157

 

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