TITLE

Virgin Atlantic flies to the Windy City

AUTHOR(S)
Goetzl, David
PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p68
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the advertising campaign to be launched by Virgin Atlantic Airways to promote its flight service between Chicago, Illinois and London, England. The Chicago-London route is Virgin's first to Heathrow Airport from a U.S. city not on the East or West coasts, giving the airline a critical market for business travel and the chance to bring its hip image to the Midwest. The campaign, to be announced on September 21, 1999 at an event for travel professionals, aims to raise general brand awareness while linking the Virgin name with its London destination. It will use spot TV, radio, print and outdoor, including a blimp that will fly over sports events. Airline executives said the addition of a Chicago route is essential to attract more corporate customers and they believe the busy market might soon become Virgin's third most-popular in the U.S. behind New York and Los Angeles.
ACCESSION #
2295156

 

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