TITLE

Nascar wins crown from ad execs for marketing efforts

AUTHOR(S)
Friedman, Wayne
PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p67
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article discusses the results of a sports marketing survey of advertising executives conducted by Street & Smith's SportsBusiness Journal. The first-ever sports marketing survey by the magazine was sent to 1,200 executives at sports sponsors who were presented with a list of subjects concerning how well each sport marketed itself, as well as how each sport services its sponsors. Nascar was number 1 in terms of its overall marketing effort, including retail tie-ins, client endorsements, licensing, promotional opportunities and media coverage. After the stock-car racing group, the top five in order of marketing effectiveness are National Football League, National Basketball Association, Professional Golfers' Association of America and the Women's National Basketball Association.
ACCESSION #
2295154

 

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