TITLE

Fish belly up to the bar to promote baseball on Fox

AUTHOR(S)
Freeman, Laurie
PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on a promotional campaign being aired by Fox Sports Network for Major League Baseball through October 1999 that features creative originally developed for the Internet, marking what may be the first national television advertising campaign to feature Web animation. Honkworm International, Seattle, an online creative studio, produced 130, 30-second spots for Fox, each of which features Honkworm's signature Fishbar characters. Originally developed and aired on the Web as so-called Webisodes, the animation moves at a rate of eight frames per second compared to the traditional 24 frames, which gives the image a rough texture.
ACCESSION #
2295142

 

Related Articles

  • ESPN to Push Ad Sales Across Multiple Screens. Lafayette, Jon // Broadcasting & Cable;3/5/2012, Vol. 142 Issue 10, p26 

    The article focuses on the effort of U.S.-based television (TV) network ESPN to increase its advertising sales across multiple platforms in 2012. It asserts that ESPN adopts bandwidth online and social media channels for the airing of the Super Bowl football game. It also mentions the...

  • Sky's answer to channel hopping causes a furore. Reid, Alasdair // Campaign;09/10/99, Issue 36, p20 

    Reports on Great Britain-based television network Sky Sports' revision of its policy for advertisement breaks during the broadcast of the `Gillette Soccer Saturday' television program. Network's showing of game results during advertisement breaks; Advertisers' reactions to the network's policy.

  • Guys+cars=True love for Castrol motor oil. Petrecca, Laura // Advertising Age;4/17/2000, Vol. 71 Issue 17, p8 

    This article highlights the television advertising campaign for Castrol North America's GTX motor oil brand. The campaign, which was launched in April 2000, plays up the unique attachment men have with their cars. The advertisement show satisfied-looking men who pilot their vehicles through deep...

  • Fox Espanol gets World Series. Sporich, Brett // Hollywood Reporter -- International Edition;5/8/2001, Vol. 368 Issue 10, p6 

    Focuses on sports cable network Fox Sports World Espanol's acquisition of rights to the 2001's Major League Baseball playoffs and World Series. Proposal to produce comprehensive coverage of the playoffs; On-air graphics and audio packages.

  • What NBC did on its summer vacation: an Olympics success story. Hibberd, James; Gough, Paul J. // Hollywood Reporter -- International Edition;8/26/2008, Vol. 406 Issue 13, p8 

    The article reports that the NBC Television Network's primetime coverage helped it cross the Olympic 2008 viewership records. With the conclusion of the Summer Olympics, NBC was able to establish record-setting viewership ratings, record-setting online traffic, and record-setting advertisement...

  • Winter Olympics Heats Up; NBC Scores DHL, Exxon. Consoli, John // MediaWeek;12/19/2005, Vol. 15 Issue 46, p4 

    The article focuses on the Winter Olympics advertising deals of NBC. The deals involve DHL, Lenovo and Exxon Mobile according to Peter Lazarus, senior vice president of sports and Olympic sales. The company's sales goal for the prime-time Olympics telecasts in February 2006 is $900 million. The...

  • World Cup Scores Ad Goals. Consoli, John // MediaWeek;6/24/2002, Vol. 12 Issue 25, p8 

    Reports the television ratings posted by Univision and ESPN on their coverage of the 2002 World Cup soccer tournament. Statistics of the ratings generated by both networks; Response of advertisers and sponsors on the ratings.

  • Olympic fire sale. Mandese, Joe; Dagnoli, Judann // Advertising Age;2/3/1992, Vol. 63 Issue 5, p1 

    This article reports on the impact of the steep discounting on the coverage of the 1992 Winter Games by CBS on Olympic advertising time, according to traditional premium advertisers. Network and agency sources estimated CBS had less than 5 percent of its Olympic commercial inventory remaining,...

  • ABC's Final Drive. Lafayette, Jon // Television Week;9/19/2005, Vol. 24 Issue 38, p65 

    This article reports on the preparation of "Monday Night Football" to move from ABC to ESPN in 2006. "It is a wonderful property and we intend to take it to another revolution and version, and that is the version of ESPN," said Ed Erhardt, president of ESPN/ABC Sports customer marketing and...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics