Fish belly up to the bar to promote baseball on Fox

Freeman, Laurie
September 1999
Advertising Age;9/20/1999, Vol. 70 Issue 39, p54
Trade Publication
This article focuses on a promotional campaign being aired by Fox Sports Network for Major League Baseball through October 1999 that features creative originally developed for the Internet, marking what may be the first national television advertising campaign to feature Web animation. Honkworm International, Seattle, an online creative studio, produced 130, 30-second spots for Fox, each of which features Honkworm's signature Fishbar characters. Originally developed and aired on the Web as so-called Webisodes, the animation moves at a rate of eight frames per second compared to the traditional 24 frames, which gives the image a rough texture.


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