TITLE

Reconcilable Differences

AUTHOR(S)
Blackshaw, Pete
PUB. DATE
September 2006
SOURCE
Marketing Management;Sep/Oct2006, Vol. 15 Issue 5, p38
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the relationship between marketing departments and consumer affairs departments in corporations. While businesses are taking advantage of a new era of consumer empowerment by offering the services that their customers want, they are simultaneously ignoring customer communication when managing marketing. Marketing departments that are concerned with reaching the elusive and fragmented customers that represent a vocal minority would be better served to listen to the complaints of the majority who contact consumer affairs on a daily basis.
ACCESSION #
22934508

 

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