TITLE

Dolls and Sense

AUTHOR(S)
Olson, Eric M.; Slater, Stanley F.; Olson, Christine S. H.
PUB. DATE
September 2006
SOURCE
Marketing Management;Sep/Oct2006, Vol. 15 Issue 5, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article profiles the American Girl doll company. The company, which was founded by Pleasant Rowland in 1984, generates nearly $400 million in annual sales in 2006. Rowland's goal in creating the company was to go in a different direction from other dolls, which focused on personal beauty and motherhood, by depicting dolls as fictional characters from different time periods that each had their own biographies. The company saw great success almost immediately, and was sold to toy giant Mattel in 1998.
ACCESSION #
22934495

 

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