TITLE

Corporate Citizenship: It's the Brand

AUTHOR(S)
Crosby, Lawrence A.; Johnson, Sheree L.
PUB. DATE
September 2006
SOURCE
Marketing Management;Sep/Oct2006, Vol. 15 Issue 5, p12
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article discusses the social responsibility of business and its affect on corporate branding. Corporate citizenship affects consumer behavior greatly, with studies demonstrating that consumers are willing to switch brands when they associate themselves with causes. In addition, corporate social-responsibility activities can add value to a company by enhancing reputation and increasing sales and customer loyalty. Corporations that embrace social responsibility show that they can adopt a long-term perspective of the business world that goes beyond short-term profits.
ACCESSION #
22934490

 

Related Articles

  • Consumi e etica in prospettiva sociologica, per una teoria del consumo "responsabile". Paltrinieri, Roberta // Sociologia del Lavoro;2008, Issue 111, p101 

    Corporate social responsibility and ethical behaviours of consumers are two aspects of the same process which is here defined like a progressive moralization of the market. This allows to talk about a culture of responsibility in which we can replace the relations between State, market and civil...

  • Cause Related Marketing: Consumers' Perceptions and Benefits for Profit and Non-Profits Organisations. Farache, Francisca; Perks, Keith John; Wanderley, Lilian Soares Outtes; de Sousa Filho, José Milton // BAR - Brazilian Administration Review;Jul2008, Vol. 5 Issue 3, p210 

    This study is an attempt to understand consumers' perceptions regarding Cause Related Marketing [CRM]. The research findings were based on a survey of 200 consumers in the Brighton area and published data. The research aim was focused on the consumers' perception of the alliance between...

  • Assessing Corporate Social Responsibility in Cultural Organizations in Iran. Shaarbaf, Behnaz Ghazi // International Journal of Business & Social Science;Jan2013, Vol. 4 Issue 1, p99 

    This article aims to measure the level of corporate social responsibility in cultural organizations. Therefore, the main question of the research is how a quantitative model can be designed to measure the level of social responsibility in culture and respectively, the sub-questions l...

  • How I see it. Coleman, Ash // PRWeek (London);11/7/2008, p9 

    The author reflects on corporate social responsibility and consumer awareness in Great Britain. He says that more and more consumers have been initiated to companies' corporate social responsibilities. He adds that during a recession a company's reputation may affect consumers' purchasing...

  • Business Ethics Magazine Lists "100 Best Corporate Citizens" For 2006.  // Business Credit;Jun2006, Vol. 108 Issue 6, p53 

    The article presents information on the annual survey 2006, on "100 Best Corporate Citizens" released by the Business Ethics magazine in the United States. The survey is considered as an indicator of best practices in the area of corporate social responsibility. Green Mountain Coffee Roasters...

  • Heeding the Call. Nieuwlands, Hans // Internal Auditor;Aug2003, Vol. 60 Issue 4, p80 

    Looks at the extent to which global enterprises practice their corporate social responsibilities (CRS). Definition of CSR; Areas of CSR in which global organizations have achieved significant improvements; Developments in the field of CSR. INSETS: Banana Standards and Indicators;SA8000...

  • Ethical Guidelines for Compiling Corporate Social Reports. Kaptein, Muel // Journal of Corporate Citizenship;Autumn2007, Issue 27, p71 

    In this article guidelines for corporate social reporting are developed from a business ethics perspective. The guidelines are systematically applied in seven steps which are depicted in the form of a funnel. The guidelines are: (1) the social relevance of issues; (2) the social responsibility...

  • Biz-War and Socially Responsible Investing. Manheim, Jarol B. // Institute of Public Affairs Review;Dec2004, Vol. 56 Issue 4, p26 

    Focuses on the growth and emergence of socially responsible investing (SRI) in Australia. Reconception of the typical corporation; Fiduciary responsibility of the SRI; Network structure of the SRI movement.

  • MANAGING BEYOND THE BOTTOM LINE. Demos, Telis // Fortune International (Europe);10/3/2005, Vol. 152 Issue 6, p68 

    Focuses on corporate social responsibility in the U.S. The difficulties of making environmental, social and ethical considerations part of doing business; Movement to define and standardize what corporate responsibility means and how to achieve it; Role of London, England, think tank...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics