Eat and learn

September 2006
Marketing Management;Sep/Oct2006, Vol. 15 Issue 5, p7
The article discusses a survey by research firm Yankelovich Inc. concerning the dietary habits of Americans. The survey, which asked individuals to grade their own diets from A to F, found that most respondents gave themselves Ds. Results indicated that poor diets were likely the result of an inability to understand nutritional labels, with most Americans ignorant of how many calories they should consume daily. Respondents to the survey also indicated that they were willing to pay price premiums for better-tasting and more nutritious food.


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