Watch your mouths

September 2006
Marketing Management;Sep/Oct2006, Vol. 15 Issue 5, p6
The article discusses a study by JupiterResearch concerning word-of-mouth marketing. The study, which polled 72 firms with annual revenues of less than $1 million and 173 firms with annual revenues of greater than $1 million, revealed that small companies believe word-of-mouth marketing needs to be nurtured. In addition, small companies are more likely to utilize free tools like blogs and message boards to measure marketing effectiveness, as well as permitting employees to engage with customers frequently.


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