September 2006
Marketing Management;Sep/Oct2006, Vol. 15 Issue 5, p5
The article reports on an analysis of the fast food industry in the United States by Scarborough Research. The company found that the average American adult patronizes fast food establishments 5.2 times a month and sit-down restaurants 3.4 times a month. The study also found that people in Birmingham, Alabama ate the most fast food, visiting the establishments about 6.5 times a month, with Louisville, Kentucky, Austin, Texas, Memphis, Tennessee, and Raleigh, North Carolina all coming in close behind.


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