Diversify investments

September 2006
Marketing Management;Sep/Oct2006, Vol. 15 Issue 5, p4
The article reports on a survey by Harris Interactive and Witech-Combs that found certain concrete elements affect where gays and lesbians conduct their business. The survey found that gays and lesbians are more likely to choose financial institutions that don't discriminate and maintain inclusive policies, while realizing that different types of families have different needs. Both heterosexuals and homosexuals claimed that it was extremely important that financial institutions have responsive and amicable staff.


Related Articles

  • Find Affinity with the Unbanked.  // Credit Union Executive Newsletter;5/22/2006, Vol. 32 Issue 9, p3 

    The article discusses the access of the under-banked population to obtain financial services. A recent report from the Center for Financial Services Innovation in Chicago contends that financial institutions have also been slow in adopting innovative marketing and distribution strategies that...

  • Litigation and Enforcement One Year into the Credit Crunch. Cooney, John F.; Beaty, John // Bank Accounting & Finance (08943958);Dec2008/Jan2009, Vol. 22 Issue 1, p3 

    The article discusses the lack of significant decisions on legal actions taken by federal supervisory agencies against financial institutions that declared losses in 2008. These cases, it is noted, are increasing as more institutions are accused of fraud in valuation of assets and financial...

  • FAIRWINDS Reaches Out To Young Members With Myth-Busting Ads. Birch, Ray // Credit Union Journal;5/5/2008, Vol. 12 Issue 18, p4 

    The article reports on the Truth in Baking campaign executed by the Fairwinds Credit Union in Orlando, Florida. The rolled out campaign is to capitalize the doubts of consumer about financial services. According to Dianne Owen, Fairwinds executive vice president of marketing that people have...

  • Effectiveness of China's Commercial Banks' Capital Adequacy Ratio Regulation A Case Study of The Listed Banks. Li Yuanjuan; Xiao Shishun // Interdisciplinary Journal of Contemporary Research in Business;May2012, Vol. 4 Issue 1, p58 

    Prime crisis detonated fully exposed the risks of high leverage ratio of financial institutions operating,on the analysis of the effectiveness of capital adequacy is even more important. At present, China's banking capital adequacy ratio is not entirely from external capital markets and bank...

  • Poor communications choices are imperiling the public and economy. O'Brien, Keith // PRWeek (U.S. Edition);3/30/2009, Vol. 12 Issue 13, p9 

    The author reflects on the impact of poor communication into the public and economy. He suggests that every citizen in the U.S. must understand that their individual views and actions are related to the reputation of the company. He further suggests that communications team of government...

  • LETTERS. Lawson, Michelle // Mortgage Strategy;6/1/2009, p16 

    Several letters to the editor are presented in response to article in previous issues including the endorsement of the KISS Financial Services by David Tarry, comment by Association of Mortgage Intermediaries by Robert Sinclair and the failure of the mortgage industry regulator to liquidate...

  • Don't let the regulators take the fun away. Austin, Douglas V. // North Western Financial Review;5/15/2005, Vol. 190 Issue 10, p8 

    This article focuses on rules and regulations related to the financial institutions in the U.S. There is strong pressure for increased education, continuing legal and banking education, and more participation by the directors in the activities of the financial institutions. There is one...

  • Informal Saving Practices in Developing Countries. Sawani, Mustafa; Patterson, Seymour // Journal of International Business & Cultural Studies;Aug2009, Vol. 2, p1 

    This paper is concerned with the paucity of financial intermediates in developing countries and the alternatives to formal financial institutions as a source of funds. Low income besets developing countries and disparate financial practices affect saving, consumption, and the income multiplier....

  • You Don't Always Get What You Want. Cooke, Sarah Snell // Credit Union Times;10/14/2009, Vol. 20 Issue 41, p14 

    The article presents the editor's view concerning the advice offered for financial services to be more interesting in the archived entry in copyblogger.com. She comments on the suggestion of Jonathan Morrow concerning the courage to be wrong which may not be fully perceive by the reader. She...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics