TITLE

Diversify investments

PUB. DATE
September 2006
SOURCE
Marketing Management;Sep/Oct2006, Vol. 15 Issue 5, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article reports on a survey by Harris Interactive and Witech-Combs that found certain concrete elements affect where gays and lesbians conduct their business. The survey found that gays and lesbians are more likely to choose financial institutions that don't discriminate and maintain inclusive policies, while realizing that different types of families have different needs. Both heterosexuals and homosexuals claimed that it was extremely important that financial institutions have responsive and amicable staff.
ACCESSION #
22934460

 

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