TITLE

From the editor

AUTHOR(S)
Neal, Carolyn Pollard
PUB. DATE
September 2006
SOURCE
Marketing Management;Sep/Oct2006, Vol. 15 Issue 5, p2
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
The article presents a letter from the editor of "Marketing Management" concerning the September 2006 issue. The issue focuses on the role of marketers in organizational leadership, with a lead article by Michael Dunn, the chief executive officer of Prophet, discussing the benefits of "empowered chief marketing officers." Dunn asserts that empowered CMOs are more likely to take accountability for their work and think about how their actions affect corporations on a global scale, which benefits the entire organization.
ACCESSION #
22934455

 

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