Sealy rolls back pricing on Stearns, Posturepedic models

Perry, David
October 2006
Furniture/Today;10/30/2006, Vol. 31 Issue 8, p24
Trade Publication
The article reports that bedding maker Sealy Corp. has rolled back prices on some Posturepedic models and has made broad price reductions in its high-end Steams & Foster line in the U.S. in 2006. The Posturepedic price cuts take pillowtop beds down by $100 at retail, to a range of $799 to $999. While, Latex and innerspring Posturepedic models that were retailing at $1,199 and $1,299 have been reduced to $1,099 and $1,199.


Related Articles

  • SWOT Analysis.  // Sealy Corporation SWOT Analysis;April 2005, p5 

    Focuses on the business operations of the bedding firm Sealy Corp. in Trinity, North Carolina. Business opportunities; Impact of the increase in the raw material prices on the firm; Strengths and weaknesses.

  • Sealy's visco-core entry will shake up marketplace. Perry, David // Furniture/Today;12/13/2004, Vol. 29 Issue 14, p27 

    The article presents information on the business development strategy of Sealy Corp. Bedding major Sealy Corp. is announcing some big news this week. Sealy CEO Dave Mcllquham confirmed Sealy's long anticipated entry into the visco-elastic foam core arena in answers to questions posed to him...

  • Third of beds FR-safe. Perry, David // Furniture/Today;11/7/2005, Vol. 30 Issue 9, p1 

    Reports that bedding company Sealy Corp. has launched several lines of fire-resistant mattress in the U.S. Conversion of the company's high-end Steams & Foster line into a fire-resistant construction; Plan of the company to introduce its new flagship Posturepedic line in the second half of 2006;...

  • Sealy's specialty push. Perry, David // Furniture/Today;3/22/2004, Vol. 28 Issue 29, p45 

    Reports that Sealy Corp., a bedding producer, is launching some alternative bedding products in late 2004 in the United States. Efforts to pursue opportunities in the specialty sleep category; Growth prospects.

  • Simmons drops starting price point for DeepSleep line. Perry, David // Furniture/Today;10/30/2006, Vol. 31 Issue 8, p24 

    The article reports that Simmons Bedding Co. is decreasing the starting retail price point for its promotional DeepSleep line for $299 in October 2006. Previously, the starting price point was $399. Retailers have been asking for that price point and say the line will help them promote Simmons...

  • Sealy Corporation SWOT Analysis.  // Sealy Corporation SWOT Analysis;April 2005, p1 

    Presents the corporate profile Sealy Corp., a bedding manufacturing firm in Trinity, North Carolina. Services offered; Total revenues; Business operations.

  • Key Facts.  // Sealy Corporation SWOT Analysis;April 2005, p4 

    Provides data about Sealy Corp., a bedding manufacturer in Trinity, North Carolina. Contact information; Turnover of the firm; Total number of employees.

  • Competition heats up in luxury arena. Perry, David // Furniture/Today;6/18/2007, Vol. 31 Issue 40, p13 

    The article reports on the tight competition among producers of luxury bedding brands in the U.S. in 2006. The continuing expansion of the offerings of bedding producers at the high-end bedding market contributes to the strong competition in the market. A look at the performance of the...

  • Offerings abound in bedding arena.  // Furniture/Today;10/22/2011, Vol. 36 Issue 8, p134 

    The article reports on new offerings in the bedding industry. Sealy Corp. is unveiling its new innerspring Stearns & Foster collection, which is offered in three lines, while Simmons Bedding Co. will release its new specialty bedding ComforPedic Loft line. Jamison Bedding Inc. has repositioned...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics