TITLE

Simmons drops starting price point for DeepSleep line

AUTHOR(S)
Perry, David
PUB. DATE
October 2006
SOURCE
Furniture/Today;10/30/2006, Vol. 31 Issue 8, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article reports that Simmons Bedding Co. is decreasing the starting retail price point for its promotional DeepSleep line for $299 in October 2006. Previously, the starting price point was $399. Retailers have been asking for that price point and say the line will help them promote Simmons as a traffic-builder. The DeepSleep models feature the new 336 Extra Tall open-coil unit by Leggett & Platt Inc., which provides an additional inch in coil height at six and three-quarter inches.
ACCESSION #
22929924

 

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