BP: going green with targetneutral

October 2006
MarketWatch: Energy;Oct2006, Vol. 5 Issue 10, p18
Market Research Report
The article focuses on "targetneutral," a scheme introduced by the oil company BP PLC in Great Britain that enables automobile drivers to measure their carbon dioxide emission and helps in raising funds and make contribution for renewable energy and carbon reduction projects. The oil major will contribute the money for every liter of petrol purchased by the members of targetneutral, towards the scheme.


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