TITLE

NEWS BRIEFS

AUTHOR(S)
Webster, Nancy Coltun
PUB. DATE
September 1999
SOURCE
Advertising Age;9/20/1999, Vol. 70 Issue 39, p42
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs related to multicultural media and marketing as of September 1999. Launch of a multibrand marketing program titled "Advancing Your Family," by Ethnic Market Development Organization, a Procter & Gamble Co. unit headquartered in San Juan, Puerto Rico; Features of the brand-specific advertising of Kmart Corp. towards the Hispanic market; Selection of Enlace Communications by Albertson's Lucky Stores to handle the Hispanic portion of its account.
ACCESSION #
2291148

 

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